THE REAL ESTATE DEAL ANALYZER
Know your max offer before you make one.
Run one property through 4 strategies and see the most you can pay for each, based on YOUR criteria. Type your numbers. Everything else calculates for you.
Rental, BRRRR, Fix & Flip and Wholesale. Works in Excel and Google Sheets.
Most bad deals look fine until you run the real numbers.
Be honest. Does any of this sound like you?
You find a property, get excited, and then have no idea what to actually offer.
You lowball and feel silly, or you offer too much and lie awake wondering what you missed.
You're trusting the seller's numbers, the wholesaler's numbers or a "quick rule" somebody told you.
Your calculators are scattered across five websites, and none of them know your criteria.
By the time you've finished the math, somebody else already has the deal under contract.
You ran it as a flip, it didn't work, and you never checked whether it worked as a rental.
Here's the tough love: your profit doesn't start at the closing table. It starts with the number you offer.
If you don't know your number, you're not investing. You're hoping.
Same house. Four different answers.
A house can be a terrible flip and a solid rental. It can fail as a BRRRR at asking and work at a lower price.
You won't know until you run it every way.
The Deal Analyzer does that from one set of numbers.
You see the most you can pay for each strategy, the gap to asking and a plain-English verdict, side by side.
No guessing which way to run it first.
Built for your first deal and your fiftieth.
Whether you're still working up the nerve or you've got a pipeline to get through, the job is the same: get to a confident number, fast.
If you're just getting started
Stop being scared of your first offer. You'll know exactly why you're making it.
Learn what the numbers mean by watching them move.
See which strategy actually fits a property instead of picking one and hoping.
Skip building a spreadsheet from scratch. The formulas are done.
If you've done this for years
Screen more deals in less time and only chase the ones that pass your targets.
Set your own criteria once, then hold every property to the same standard.
Pressure-test a counteroffer in seconds with "Price to test."
Print a clean one-page summary per tab for partners or yourself.
Everything inside
Max Allowable Offer, gap to asking and a plain-English verdict for every strategy, plus the numbers behind each one.
Rental
Cash flow
Cash-on-cash return
Cap rate
DSCR
The 1% rule
5-year projection
BRRRR
Hard money purchase
Refinance
Cash left in the deal
Equity after refi
Fix & Flip
MAO for your profit target
The 70% rule
Holding and selling costs
Profit
ROI
Wholesale
Max offer to the seller
Your assignment fee
The end buyer's price
Offer grid
Plus, on every deal
Deal Comparison: all 4 strategies side by side, with a pass/fail scorecard against your targets
"Price to test": on every tab for instant what-ifs
Closing costs: a Georgia preset, or custom rates for any state
Excel and Google Sheets: use whichever you already have
Clean printing: one neat page per tab
Three steps to your number
1 Type in your numbers
Add the property details and your own criteria. Everything else calculates for you.
2 See your max offer
Compare all 4 strategies, the gap to asking and how each one scores against your targets.
3 Test a price and decide
Seller countered? Drop the new price into "Price to test" and know right away if it still works.
FROM A REAL INVESTOR . . .
Hey, I’m Jena.
I'm a real estate investor with 17 flips since 2023 and a luxury listing agent in North Georgia. I don't teach this from the sidelines. Offers, repairs, holding costs, closing tables: this is my actual work.
Here's what I know for sure. Confidence in this business doesn't come from hype. It comes from knowing your numbers well enough to make the offer, and well enough to walk away.
That's what this tool is for.
Real estate is not a guessing game.
Your next offer should come with a number you trust.
One bad offer can cost you thousands. Knowing your max offer costs $27.
$27
4 strategies. Your criteria. Excel and Google Sheets.
The Real Estate Deal Analyzer is an educational tool. It does not guarantee results or profits and is not financial, legal, tax or lending advice. Examples use made-up numbers. Always verify your numbers and consult qualified professionals before making an offer. © Jena Golden